Designed for flexibility, the system gave editorial teams the tools to create dynamic, engaging stories through reusable components that adapted to different content types and audience needs. Whether crafting homepages, archive pages, or event listings, teams could easily assemble narrative-rich layouts without compromising consistency or visual quality.

For users, the experience became more intuitive and immersive, horizontal scrolls showcased everything from laureate profiles to exhibitions, while smart filters and modular navigation made it easy to explore by topic. Behind the scenes, the system streamlined workflows, reduced maintenance overhead, and gave content teams the freedom to scale storytelling with speed and confidence.

To support long-term scalability, we created a unified design library powered by a robust token system, defining foundational elements like typography, spacing, and color, including flexible brand pairings. This system became the backbone for a versatile component library used across multiple websites, while also supporting custom elements like site-specific headers and footers.

By aligning design and engineering through a shared product roadmap, we streamlined the rollout of new features and interaction patterns. The result: a more cohesive, accessible, and visually polished user experience, built to evolve and scale with the brand’s growing digital presence.