At 10up, I helped redesign monocle.com, the digital home of the iconic print publication celebrated for its minimalist aesthetic and sharp editorial voice. The challenge: craft a modern, intuitive experience that honors the brand’s timeless identity.

Partnering closely with Monocle’s editorial and digital teams, I led a collaborative design process to evolve their signature style into a future-ready platform. The result: a seamless ecosystem that brings together in-depth journalism, elegant storytelling, an expanded podcast hub, rich video content, and e-commerce refined and reimagined for the digital age.

One of the key challenges was designing a navigation that gives users access to the nearly 22 topics Monocle is known and loved for, without overwhelming them. We reimagined how the brand’s five core themes: Affairs, Business, Culture, Design, and Travel. Could serve as dynamic entry points rather than rigid silos. Instead of imposing a traditional hierarchy, we built a structure where topics intersect organically, empowering users to explore the filters.

The result: a more intuitive, flexible experience that lets users dive into what they love, whether it’s an article, a video, or a radio show, on their terms, in their moment.

It was all about translating the quiet discipline of Monocle’s print language into a digital form, where grid, space, and type aren’t just design elements, but guiding principles.

From long reads to live radio, moving image to commerce, it’s all part of a connected system that feels less like a website and more like a natural extension of the print version. A brand experience where editorial can live, shift, and resonate, without ever losing its form, no matter the format.

As part of the redesign, we created a flexible design system that translates Monocle’s editorial elegance into a digital language, modular, consistent, and unmistakably Monocle.

Built in close collaboration with 10up’s engineers and Monocle’s in-house team, the system is more than a toolkit; it’s a living library of reusable, documented components designed to grow. A foundation that ensures every future digital product feels considered, coherent, and true to the brand’s quiet confidence, from web to mobile and beyond.