● About

I’m José Esteves, design leader operating at the crossroads of product and brand. Broadcasting from Lisbon, available worldwide. I design experiences that connect users to brands, where strategy and aesthetics walk hand-in-hand, and design becomes a driver of alignment, growth, and impact. I’ve led design from both agency and in-house seats: building teams, systems, and products across Europe, the US, and beyond. I move fluidly between strategy and execution, always aligning design with real business outcomes. I’m hands-on when it matters, high-level when it counts. I build design cultures that scale, spark collaboration, and ship with purpose. To me, design isn’t just what goes live; it’s how teams think, how systems grow, and how businesses stay sharp.

● Approach

Feel — Start with empathy. Be the therapist. Understand the brand, its people, its product, and its place in the world. Spot the nuance, the friction, the opportunity. Ask better questions. Think — Turn insight into strategy. Define the why. Collaborate with stakeholders, because analysis and alignment are what turn ideas into the right ones. Connect the dots, then design with intent. Build — Make it real. Create solutions that are as beautiful as they are scalable. Design systems, products, and experiences that grow with the business and matter to the people using them. Evolve — Launch is just a new beginning. The world will talk back. Listen to the feedback loops, the pain points, the drop-offs. Adapt with intention. Because progress lives in the response.

● Contacts